Legendary moments begin with Smirnoff 1818! From Edladleni to the streets, They’ve consistently created the smoothest and most unforgettable experiences, just like their iconic vodka.

At Sishuba Media, we had the opportunity to work with the world’s number one vodka — a timeless classic of unmatched quality that has been around since 1864. Smirnoff aimed to connect with gentlemen, particularly "Bab' Mandla",
our township target market archetype in township taverns where loyal customers have enjoyed the brand for years. The brief focused on encouraging these dedicated clients to Return, Spend, and Savour their drinks in the taverns. To boost brand awareness among this target market.
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